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Consumer Awareness In the US, some alter their Shea Butter in an attempt to give it a better fragrance and texture. Others alter Shea Butter for economic reasons. These alterations may disturb or in some cases destroy the natural integrity of the product. While altered Shea Butter may smell nicely, or when mixed with less expensive ingredients may cost much less, in many of such cases the altered Shea Butter has lost significant properties. Another problem the buyer must watch for is the age of the product. Shea Butter could be as much as two to three years old or older by the time it reaches the buyer's hand.At the Institute we know that as Shea Butter ages the original clinical potency and healing power are also lost. We recommend that Shea Butter is used within 18 months from the date of extraction from the seed. To avoid these problems be sure to look for The Seal of The American Shea Butter Institute on the container before you buy. At The American Shea Butter Institute, we do not endorse, promote or recommend Shea Butter that contains fillers, chemical preservatives, added chemicals or Shea Butter has been improperly stored. Our goal is to recommend Shea Butter that has retained its natural healing powers.
REMEBER ALL SHEA BUTTERS ARE NOT EQUALLY EFFECTIVE
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Training & Education