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2008
INTERNATIONAL SHEA BUTTER CONVENTION October 2-4, 2008 Airport Crown Plaza Hotel Atlanta, GA, USA
Day 2
Part 1:
The Shea Butter Personal Care Market
Part 2:
Shea Tech Training and Personal Care Business Development
Lombardi Room and Gables Rooms combined
Conference
Auditorium (combine Gables and Lombardi Rooms)
7:00 AM - 8:00 AM
Networking Breakfast
Sunday Morning Session
8:15AM -1:30 PM
Importing
This session will deal with and address the hurdles of getting Shea
Butter into the country. Importation
forms and directives for beginners will be reviewed and discussed. Including custom regulations and the
appropriate custom codes.
FDA
labeling
This session deals with FDA required labeling for Shea Butter cosmetic
and OTC products
Adding
Value to Shea Butter
This sessions deals with mixing and fragrance of Shea Butter
products. Including blending Shea Butter
with Essential Oils and other important oils
Marketing
This Session will explore multiple marketing strategies for Shea Personal
Care Products. Marketing Shea Butter
online and offline. It will also explore
new products and ideas
Small
Business Finance
This session will explore what financial options are available to small
businesses involved in personal care
Lunch
Saturday Afternoon Session
2:30PM -5:30 PM
Shea tech Training –Product Training
This session is designed for
consumers, small brokers, and retailers. The primary focus is product
education. Attendees will develop a full understanding of the product Shea Butter.
Those who successfully complete both sessions are granted status of certified Shea
technician
Introduction – What is Shea Butter
Understanding Shea Butter
Shea Butter grading system
Certificate of analysis
Government regulations
The search for certified organic Shea Butter
Shea Butter general chemistry
Clinical properties of Shea Butter
Shea Butter tech exam
Saturday Afternoon Session
5:30PM -6:30 PM
Business Development and Sales Training workshop
This workshop is designed to provide the personal care attendee tools to foster a more productive and successful small business using value added Shea Butter. Topics discussed will include contract packaging and private labeling
