American Shea Butter Institute

Buyer's Be Aware
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BUYERS BE AWARE

In the US, some alter their Shea Butter in an attempt to give it a better fragrance and texture. Others alter Shea Butter for economic reasons. These alterations may disturb or in some cases destroy the natural integrity of the product. While altered Shea Butter may smell nicely, or when mixed with less expensive ingredients may cost much less, in many of such cases the altered Shea Butter has lost significant properties. Another problem the buyer must watch for is the age of the product. Shea Butter could be as much as two to three years old or older by the time it reaches the buyer's hand.

At the Institute we know that as Shea Butter ages the original clinical potency and healing power are also lost. We recommend that Shea Butter is used within 18 months from the date of extraction from the seed. To avoid these problems be sure to look for The Seal of The American Shea Butter Institute on the container before you buy. At The American Shea Butter Institute, we do not endorse, promote or recommend Shea Butter that contains fillers, chemical preservatives, added chemicals or Shea Butter has been improperly stored. Our goal is to recommend Shea Butter that has retained its natural healing powers.

ALL SHEA BUTTERS ARE NOT EQUALLY EFFECTIVE

Only high quality Premium Shea Butter can offer the health benefits mentioned above. Once Shea Butter is aged or loses its natural integrity, many of these wonderful benefits are also lost. For example, Shea Butter contains the ingredient Cinnamic Acid, a substance very closely related to cinnamon in the kitchen cabinet. The Cinnamic Acid in Premium Shea Butter is mainly bound to other ingredients. As Shea Butter loses its natural integrity the amount of bounded Cinnamic Acid decreases, and the amount of free or unbounded Cinnamic Acid increases. Here at the American Shea Butter Institute, we have learned that the reduction in bound Cinnamic Acid correlates well with the loss of clinical effectiveness for healing.

However, Shea Butter that has lost its natural integrity, (i.e. degraded Shea Butter), retains its moisturizing effectiveness. We now know that poor quality Shea Butter is ineffective in healing many of the skin conditions listed below in the section entitled

"21 reasons to use Shea Butter." This is a new finding and perhaps the single most important finding in the past 10 years in understanding why all Shea Butters were not equally effective.

Armed with the new finding on the clinical importance of bound Cinnamic Acid, it is now possible to avoid poor quality Shea Butter. Determination of free and bound Cinnamic Acid content will provide the needed information on the quality of a given batch of Shea Butter for treating various skin conditions. The most significant factors responsible for variations in Shea Butter quality are the multitude of methods used to prepare Shea Butter (lack of a uniform procedure for preparation), and the environmental conditions the butter is exposed to after preparation.

In conclusion, the quality of Shea Butter may range from excellent to very poor. Shea Butter of excellent quality may be used to treat a number of skin conditions, and serve as an excellent moisturizer as well. On the other hand, poor quality Shea Butter is good only for moisturizing purposes, and should be compared with products such as cocoa butter and mango butter.

SHEA BUTTER CLASSIFICATION

At the Institute, we classify various Shea Butters imported from Africa in one of the following classes: Class A, Class B, Class C, or Class F. Where class A is Premium Shea Butter, while class F is poor quality Shea Moisturizer. It is important to note that Class A is ideally suited for the 21 Reasons listed below, as a well as a number of other healing properties not mentioned here. While Class F has little or no healing properties and should be used as a moisturizer or mixed in cosmetic products like lotions and soaps for improved moisturizing.

If you are in need of only moisturizing properties, you should consider less expensive natural products such as cocoa butter or mango butter. These two products are as effective as Shea Butter for pure moisturizing. At the Institute we encourage consumers to look for the Seal of the American Shea Butter Institute on the container before they buy the product. The Institute’s Seal will assure you are buying High Quality Premium Shea Butter.  As any other butter. At room temperature, using a butter knife, Premium Shea Butter spreads very nicely as soft butter or margarine does. Shea Butter is not green, gray, dark brown or white. Shea products with these colors are modified substitutes sometimes bearing the name 100% Shea Butter.

Furthermore, pure, natural Shea Butter has a characteristic smell. Once you smell pure natural Shea Butter, you will always know the smell. In fact, some first time users of Shea Butter occasionally say the smell of Shea Butter is not the most attractive smell. However, after 10 or 20 minutes on the body the butter has no smell. Unaltered Shea Butter does not have a cologne or perfume fragrance. If your Shea Butter does not have the characteristic smell, color and does not spread like butter, it is probably not a good quality Shea Butter. BUYER BE AWARE!

The worldwide availability of Shea Butter Cream may depends at times on the needs of the chocolate industry. To make chocolate, the chocolate manufacturers use most Shea exported from producing countries. Shea Butter's use in the cosmetic industry is a very small fraction of the annual Shea harvest.

 
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